Areas: Advertising Models; Database Marketing
Areas of Instruction: Data Analysis, Business Statistics
Professor Huang has taught Marketing Principles at University of Texas at Dallas.
PH.D.,University of Texas at Dallas
M.S.,University of Texas at Dallas
M.A., Peking University
B.A., Peking University
Research and Publications
Dr. Huang’s research interest includes advertising models, pricing and marketing issues in high-tech markets. She is also interested in marketing application of Bayesian Econometrics. “What Happens When Demand is Estimated with a Misspecified Model,” a paper she’s written with Christian Rojas and Frank Bass, has been accepted for publication in the Journal of Industrial Economics.