Dmitri Markovitch

Assistant Professor

markod@rpi.edu
518-276-2197

Areas

• Marketing-Finance Interface
• New Product Development
• Managerial Decision Making under Uncertainty

Areas of Instruction

• Marketing Principles

Education

• Ph.D., Marketing, New York University
• M. Phil., Marketing, New York University
• M.B.A., Southwestern Oklahoma State University
• B.A., Applied Linguistics, Minsk State Linguistic University, Minsk, Belarus

Research & Publications

Professor Markovitch joined RPI in August of 2008 after three-and-a-half years on the faculty of HEC School of Management-Paris, where he taught undergraduate and MBA courses.  Dr. Markovitch’s research interests are in three substantive areas.  First, he is interested in various issues at the interface of marketing and finance. In particular, he investigates stock returns as a marketing metric, the stock market’s ability to provide feedback for marketing decisions and the extent to which marketing decisions reflect feedback from the stock market.  Much of this research has examined stock market reactions in the context of new product innovation and commercialization. Dr. Markovitch’s second area of research focuses on new product innovation.  His current research projects include a study of antecedents of new product failure in the marketplace and firm performance impact of major innovation capability.  His third research stream involves managerial decision making, particularly in the context of innovation. His most recent research focus in this area is on behavioral biases in international teams.

Selected Publications

• "Do Initial Stock Price Reactions Provide a Good Measurement Stick for Marketing Strategies? The case of new product introductions in the US."  Markovitch, D. G. & J. H. Steckel. 2012. European Journal of Marketing, 46 (3): 406-421.
• "Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival." Markovitch, D.G. & P.N. Golder. 2008. Marketing Science, 27 (4): 717-729.

• "Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry." Markovitch, D.G., J.H. Steckel & B. Yeung. 2005. Management Science, 51 (10): 1467-1480.