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Abetti, Pier A.
Begley, Thomas
Chari, Murali
Clark, Brian
Demertzoglou, Pindaro
Durgee, Jeffrey F.
Edirisinghe, Chanaka
Francis, Bill B.
Francis, Sonja
Golden, Timothy
Gupta, Aparna
Hasan, Iftekhar
Huang, Dongling
Huang, Tingliang
Jiao, Yawen
Kumar, Shyam
Kuruzovich, Jason
Lu, Yingda
Maleyeff, John (Hartford)
Markovitch, Dmitri
McDermott, Christopher M.
McDermott, Margaret (Peggy)
Nam, Seunghan
Nevo, Dorit
O'Brien, Jonathan P.
O'Connor, Gina C.
Paulson, Albert S.
Peters, Lois S.
Peteros, Randall (Hartford)
Rainey, David (Hartford)
Ravichandran, T. (Ravi)
Sanderson, Susan W.
Stodder, James (Hartford)
Tracy, William
Triscari, Thomas Jr.
Wright, Frank X.
Wu, Qiang
Yayla-Kullu, Hesna Muge
Ye, Pengfei
Zhao, Hao
Hesna Muge Yayla-Kullu

Hesna Muge Yayla-Kullu

Assistant Professor


  • Operations Management
  • Supply Chain Management

Areas of Instruction

  • Operations Management
  • Quantitative Methods
  • Statistics
  • Supply Chain Management


  • Ph.D. in Operations, Technology, and Innovation Management, The University of North Carolina at Chapel Hill
  • M.S. in Industrial Engineering, Bilkent University, Turkey
  • B.S. in Industrial Engineering, Bilkent University, Turkey

Research & Publications

Dr. Yayla-Kullu’s research interests include the marketing/operations interface, product line design, management of limited resources, and operational flexibility. She studies a firm’s decisions under competitive pressures and increasing product variety, in particular when the resource capacity is constrained. She has publications in top tier journals such as Production and Operations Management and Decision Sciences. Her dissertation titled, “Product Line Design under Capacity and Competition,” won the 2008 Runner-up Award in the prestigious APICS George and Marion Plossl Research Fellowship Competition.

Dr. Yayla-Kullu is also a regular reviewer for leading academic journals in the field including Production and Operations Management, Decision Sciences, Naval Research Logistics, IIE Transactions, and EJOR. She is frequently invited to organize and chair sessions, and to give talks in leading academic conferences.

Prior to beginning her academic career, Dr. Yayla-Kullu worked as an internal auditor-investigator for Finansbank A.S., a leading financial institution in Turkey. Her previous work experience also includes a software company, where she worked as an internal SAP consultant, as well as a glass manufacturing company and a construction materials manufacturing company.

Selected Publications

  • H. M. Yayla-Kullu, 2013. “Capacity Investment and Product Line Decisions of a Multiproduct Leader and a Focus Strategy Entrant”, Decision Sciences, 44(4), 645-678.
  • H. M. Yayla-Kullu, A. K. Parlakturk and J. M. Swaminathan, 2013. “Multiproduct Quality Competition: Impact of Resource Constraints”, Production and Operations Management, 22 (3), 603-614.
  • A. Gnanlet and H. M. Yayla-Kullu, 2013. “Impact of National Culture on the Quality of Information Delivery in Services”, Service Business, Forthcoming.
  • M. A. Ulku, L. C. Dailey, and H. M. Yayla-Kullu, 2013. “Serving fraudulent customers: The impact of return policies on retailer's profitability”, Service Science, Forthcoming.
  • A. Gnanlet and H. M. Yayla-Kullu, 2013. “Impact of International Presence on Service Supply Chain Quality”, Int’l J Supply Chain Management, 12 (3), 1-9.
  • H. M. Yayla-Kullu and P. Tansitpong, 2013. “A Critical Evaluation of U.S. Airlines’ Service Quality Efficiency: Lower Costs vs. Satisfied Customers”, Journal of Management and Strategy, Forthcoming.
  • C. McDermott, G. Stock, L. O’Neil, and H. M. Yayla-Kullu, 2012. “A DEA Methodology to Evaluate Multidimensional Quality Performance in Hospitals”, Int’l J Services Sciences, Forthcoming.
  • H. M. Yayla-Kullu, A. K. Parlakturk and J. M. Swaminathan, 2011. “Segmentation Opportunities for a Social Planner: Impact of Limited Resources”, Decision Sciences, 42 (1), 275-296.
  • H. M. Yayla-Kullu and P. Tansitpong, 2011. “Allocating Capacity among Quality Differentiated Products: Evidence from Airline Industry”, Journal of Asia-Pacific Business, 12 (2), 94-122.
  • M. S. Akturk and H. M. Yayla, 2006. “Management of Product Variety in Cellular Manufacturing Systems”, Int’l J Flexible Manufacturing Systems, 17 (2), 93-117.

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